Maintain a Pipeline of Blog Post & Content Ideas The Unbearable Lightness of Good Content Ideas Then, when you’ve encountered a marketing challenge (say writing a good landing page headline), you can search your Evernote for ideas. You can tag images, put them into notebooks (which are like folders on your desktop or projects in BuzzStream), highlight and write on images, and do everything you need to maintain an organized, useful swipe file, right from the browser.

Then, when you find something you want to add to your file, click it and it springs into action: Start by installing the web clipper – and you’ll get a peaceful, friendly elephant quietly sitting in your browser’s extension area. Keeping a Swipe File with Evernote Web ClipperĮvernote makes keeping a swipe file incredibly easy – and almost fun. Then look through your file when you’re confronted by a problem – and odds are a solution will emerge. See a great piece of content? A great outreach email headline? How about a unique way to integrate share buttons or a great call to action? Swipe files are a term dating back to the early days of copy editing and direct marketing, where experienced writers and editors would keep huge files of ads they saw with headlines, closes, and other elements that worked.Įvery marketer should keep a swipe file, regardless of their specialty. ” – Clayton Makepeace, Famed Copywriter & Direct Marketer Building a swipe file is easily one of the most powerful things you can do to advance your career as a copywriter.

“Every professional copywriter keeps a swipe file – a collection of proven direct response promotions – and for good reason. What’s a Swipe File and Why Should I Keep One? One thing I do in Evernote that save me tons of time is keeping a searchable, tagged swipe file, that I can add to with one click. With that in mind, today I present: the Marketer’s Guide to Productivity & Organization with Evernote. Like many people, I’ve known about Evernote for a while, but recently I’ve found some incredibly valuable use cases that have really created a ton of value. In fact, I’m kind of a mess.īut recently I’ve found a new way to stay organized: Evernote.

Like many people, I have trouble keeping organized.

Evernote desktop notebooks organizatin